Digital Marketing | Content | Communications
Abu Dhabi, UAE
I am a bilingual digital marketing and communications strategist with 15+ years of international experience across 11 countries. My work combines storytelling, performance marketing, and strategic positioning to help brands grow in ways that are both meaningful and measurable.
Notable Clients
Cross-Continental Career
Middle East
UAE (Abu Dhabi & Dubai)
Qatar (Doha)
Egypt (Cairo)
KSA (Riyadh)
Lebanon (Beirut)
Europe
Germany (Berlin & Düsseldorf)
France (Paris)
Russia (Krasnodar)
North America
Canada (Calgary)
Education
MSc in Digital Marketing
Heriot-Watt University (In Progress, 2027)
MBA in Global Management
Paris ESLSCA Business School (2021)
BSc in Digital Media Engineering
German University in Cairo (2017)
Work Experience Highlights
Head of Social Media
ADinB - Advertising in Business, Abu Dhabi, UAE. | September 2022 - Present
Senior Copywriter
Trufla Technology, Calgary, Canada. | July 2021 - August 2022
Scriptwriter
giraffics, Cairo, Egypt. | February 2018 - October 2018
Editor-in-Chief
The Insider Student Newspaper, Cairo, Egypt. | February 2012 - June 2017
Notable Work Projects
Nabdh x Department of Community Development
I led the digital launch of Nabdh, Abu Dhabi’s first chain of government-run community hubs.
I established its social media presence, developed Arabic and English content for all platforms, and ensured protocol compliance during the Crown Prince’s official visit.
Following the launch, I managed daily content delivery and engagement on social media.
ECD Fair x Abu Dhabi Early Childhood Authority
I worked on bilingual content development in Arabic and English, guided by a strategic vision centered on the on-ground visitor experience.
The copy included activity guides, signage, banners, educational materials, digital screens, and interactive videos, ensuring clarity, consistency, and alignment with the strategic objectives of the Abu Dhabi Early Childhood Development Fair.
The Founder's Office x Presidential Court
I led the development of both the Social Media and Communications Strategy for The Founder's Office, an entity governed by the UAE Presidential Court.
I defined the narrative direction, tone of voice, and content pillars across digital platforms, then transitioned into a hands-on role managing the Office’s social media accounts.
I oversee content planning, creation, publishing, and performance analysis.
UAE School Games x UAE National Olympic Committee
I launched and managed the digital presence of the UAE School Games’, the official nationwide sports competitions in schools, leading content calendars tailored to a diverse student audience.
For two seasons, I directed coverage strategies for the final event of the season, including on-ground coverage and social media activations aimed at generating engagement.
Skill Set
Content Writing
Writing bilingual content across various formats, including social media, websites, print, newsletters, speeches, op-eds, video scripts and podcasts.
Digital Marketing & Social Media
Developing and managing data-driven digital campaigns, from content planning and SEO to media buying and KPI tracking.
Team Management
Leading cross-functional teams responsible for project delivery, ensuring clear communication, aligned expectations, and efficient coordination of resources.
PR & Strategic Communication
Crafting strategic PR content, messaging frameworks, and government communications that articulate brand value clearly.
Linguistic Skills
English
Fluent
Arabic
Fluent
Additional Languages
German (A1)
French (A1)
Fady Gamil Soliman